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Sarah Todd’s MAHA Snackdown article includes merchandising gems such as ‘FiberMax’ chips, ‘Protein Fortified’ yogurt and ‘Longevity’ drinks. My generation’s biggest contribution to food marketing was light beer. Send news tips and brand management schemes to: (email protected) Or Signal’s John_Wilkerson.07.
lose balance
The Trump administration failed to get insurance companies to provide affordable obesity drugs to seniors through Medicare’s BALANCE pilot program. So Medicare plans to make drugs available to seniors outside of Part D drug benefits in another pilot called Bridge.
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