The American Academy of Dermatology (AAD) today released the results of its annual Safe Tanning Survey, revealing that despite concerns about the long-term aging effects of sun exposure, many Americans continue to engage in risky tanning practices, driven by misinformation, social media, and persistent tanning myths. In honor of Skin Cancer Awareness Month in May and Melanoma Monday® on May 4, AAD is encouraging the public to practice safe sunbathing to reduce the risk of skin cancer.
The survey highlighted a perception gap between Americans’ understanding of safe sunbathing practices and the reality of good practices. This translates into different awareness and actions to protect your skin from harmful ultraviolet (UV) radiation.
- Although 57% of Americans regularly use sunscreen and more Americans report taking steps to protect their skin, one-third say they have sunburned in the past year.
- Even though 67% rate their habits as “good” or “excellent,” nearly half of Americans score a “C” or lower on the AAD’s Sunscreen Quiz, which assesses sunscreen knowledge. Among Gen Z (ages 18-29), one-third earned a D or F.
Online misinformation influences sunscreen decisions
Survey data shows that misleading information online is a major factor in decision-making about sunscreen safety, with more than 16 million adults reporting that they have reduced or stopped using sunscreen because of online claims. This effect is especially noticeable among younger viewers.
- 21% of Americans rely on influencers on Instagram or TikTok for skincare advice, while 36% of Gen Z cite influencers on these platforms as their primary source of information.
- Almost half of Americans, 64% of Gen Z, report encountering sunscreen misinformation online.
“While it is encouraging that more than half of Americans use sunscreen, youth and adults are navigating an overwhelming amount of conflicting information about sunscreen,” said Murad Alam, MD, MSCI, MBA, FAAD, president of the AAD and board-certified dermatologist.
Misinformation reinforces myths about harmful sunburns and leads people to underestimate the risks of UV exposure and ignore protective measures. It’s important to evaluate your sources of medical information and seek the advice of a board-certified dermatologist to make informed skin care decisions. The reality is that window glass cannot protect you from harmful rays, and no amount of sun exposure is necessary to be completely safe. ”
Mr. Murad Alam, President of AAD
Myths about tanning remain pervasive.
One persistent myth is that tanning is harmless or healthy. Sunburn is a sign of UV damage, which can increase your risk of skin cancer and accelerate premature aging. In fact, at least one in five Americans will develop skin cancer in their lifetime. Despite these risks, more than 160 million American adults will be tanning by 2025, and nearly 60 million of them will be tanning intentionally, often driven by appearance ideals or misinformation.
- 83% of all adults say sun exposure gives them a “healthy-looking glow” and 55% believe tanned skin looks healthier.
- More than half (52%) believe at least one myth about tanning, including that tanning is safe as long as it doesn’t burn (29%) or that a basic tan can prevent sunburn or reduce cancer risk (19%).
“There is no such thing as a safe tan. Every time you tan or tan, you also damage the DNA in your skin, and the more damage there is, the greater the risk of skin cancer,” added Dr. Alam. “There is a disconnect that causes high rates of sunburn, and the effects go far beyond temporary discomfort. Sunburn causes pain and embarrassment in the short term, and over time not only can skin become wrinkled, blemished, and look older, but it can also dramatically increase the risk of skin cancer.”
Knowledge gaps regarding long-term skin protection still exist
As more Americans become aware of the effects of sun exposure, concerns about long-term skin health are clear.
- Half of adults (50%) are worried about premature aging of their skin, and 43% already notice damage such as wrinkles and age spots.
- Looking back, 70% say they wish they had done more to protect their skin earlier in life.
- However, knowledge gaps still exist, with 21% not aware that sunscreen can help prevent premature aging and 26% not aware that sunscreen can help prevent age spots.
“Data shows that many Americans are learning the hard way about long-term sun damage,” Dr. Alam said. “The effects of UV exposure increase over time, accelerating premature aging and increasing the risk of skin cancer, currently the most common form of cancer in the United States. The good news is that much of this damage is preventable with simple and consistent sun protection habits.”
To detect skin cancer early, perform regular self-exams. If you notice new or suspicious spots on your skin, or spots that change, itch, or bleed, talk to a board-certified dermatologist, your most trusted partner in protecting your skin, by visiting aad.org/skincancer to learn more and find a board-certified dermatologist near you.
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American Academy of Dermatology
