Digital health has become an integral part of most Americans’ daily lives, with 71% of American adults using a health-related app and 64% using a health-related device, according to a new report from Reach3 Insights.
The Digital Health Trends 2026 report surveyed 1,043 people in the U.S. over the age of 18 who use the company’s platform. Christine Nguyen, vice president of Reach3 Insights, which conducted the study, said in a statement that digital health tools are “becoming deeply integrated into the way people manage their daily lives.”
“Consumers increasingly describe these tools as part of their daily lives, motivation, and peace of mind,” Nguyen said. “By using AI-powered conversational research methods, marketers can create a more natural environment for discussing sensitive health-related topics and uncover the emotions and motivations that shape these (and future) behaviors.”
Overall wearable usage increased from 20% in 2024 to 24% in 2026, while fitness-oriented wearable usage decreased from 28% in 2024 to 22% in 2026. The researchers note that this change points to an interest in tracking metrics beyond just physical activity.
With the increased use of digital health apps and tools, the top things tracked among respondents were biometrics (51%), physical activity (50%), and sleep (49%).
Additionally, a total of 88% of respondents said they would like to have more or the same amount of healthcare technology in the next five to 10 years.
However, researchers note that interest in some digital health services is declining. Interest in telehealth services decreased from 48% of respondents in 2024 to 41% in 2026. Similarly, online pharmacies, DNA testing, and meal planning and preparation services declined.
The rise in digital health apps and tools coincides with consumers increasingly turning to artificial intelligence chatbots to obtain health information. In the March Rock Health Survey, 32% of respondents reported using chatbots, up from 16% in 2024.
