Deerfield Group has launched software designed to help pharmaceutical brands’ marketing teams keep their salespeople on message.
Deerfield, a Pennsylvania-based marketing, communications and media agency, said it developed the software to solve a persistent problem facing sales and marketing teams. Life sciences companies want to give their field teams the flexibility to personalize customer interactions, but they need to maintain brand consistency and compliance.
The agency is pitching a product called Prismatiq as a way for brand marketing teams to centralize approved content and deploy it to field teams with built-in guardrails. Your team can see which assets your sales reps are using and gather information about materials that are resonating with healthcare professionals.
Deerfield designed Prismatiq to work in conjunction with, rather than replace, an enterprise’s customer relationship management (CRM) platform. The CRM sector is undergoing a major transformation, with Veeva migrating customers to the Vault platform after years of selling Salesforce-based products. Veeva said last month that 10 of the top 20 pharmaceutical companies are on Vault CRM, and predicted that eventually about 14 of them would be on Vault CRM.
Salesforce has partnered with Iqvia to develop a life sciences customer engagement platform. AstraZeneca, Novartis, Pfizer and Takeda signed deals with Salesforce last year. Salesforce CEO Marc Benioff said on an earnings call in February that he had met with a number of CEOs who were leaving “Veeva purgatory” to use the company’s platform (“products with apps and agents”).
Veeva provides tools for content governance and deployment and tracking of field efforts. Regulated content management is on Salesforce’s 2026 roadmap. While the underlying CRM provides such tools for brand marketing teams, Deerfield bets there is a market for products that connect strategy, content, data, and engagement in a single workflow.
Prismatiq’s launch comes a few months after Deerfield announced an “evolved brand identity.” Deerfield made the change in conjunction with the integration of Triple Threat Communications, a marketing agency it acquired last year.
