Doceree has bold ambitions to bring pharma brand teams a new software category that reimagines campaign development in the age of artificial intelligence.
The company launched an AI-powered drug commercialization platform to address brand teams’ day-to-day operations in one place rather than in siled systems.
The platform, called Daily Command, will revolutionize the workflow of pharmaceutical brand teams with an open ecosystem based on clinical data to reimagine campaign deployment, Doceree executives said at the company’s Health Decode: The Makers’ Summit 2026 in New York City.
”Human Resources adopted Workday. The sales department has adopted Salesforce. The engineering department has adopted GitHub. I used Figma for the design. The pharma brand team that controls the largest marketing P&L of any industry on the planet now has a folder full of bookmarks and an inbox full of agency materials. Daily Command is the Workday of the brand team. We didn’t build this to compete with tools used by brand teams. We built it to eliminate the need for most of that,” said Harshit Jain, MD, founder and global CEO of Doceree.
For 20 years, pharmaceutical brand teams have been the most strategically important but least well-equipped division in life sciences, Doceree executives say.
The platform enters a market where, according to Doceree analysis, more than $30 billion in global software and services is spent annually across disaggregated stack pharma brand teams in operation, including market research portals, HCP targeting tools, media planning platforms, measurement dashboards, MLR workflow software, CRM, competitive intelligence subscriptions, and agency project management. According to Doceree executives, a typical brand team vice president launches nine to 14 separate systems on a Monday morning.
“We’ve spent years sitting across the table with brand teams, and the signal has been consistent: The tools have never matched the stakes of the job. Daily Command is not our take on that problem. It’s the product of 75 senior leaders who are actually changing Monday mornings. That’s why we built it in one quarter, publicly and with them, rather than 18 months behind closed doors,” said Kamiya Elawady, co-founder and president. Docely.
Daily Command is built across five AI-native modules: Business Intelligence, Research and HCP Targeting, Campaigns and Activation, Performance and Measurement, and Strategy and Policy.
Doceree’s Daily Command is unique not only in the platform’s functionality, but also in the way it is built. The company’s Health Decode event was as much a co-creation event as it was a product launch. The platform was developed over the past quarter by 75 senior executives from leading pharmaceutical companies and agencies.
Doceree began the project just five weeks before the product launch, conducting a survey of executive leaders and then a working group to outline the platform’s framework.
“The people who feel the problem should have the solution,” Jain said.
The 75 executives who co-created the platform included senior leaders from Sanofi, Merck, Bristol-Myers Squibb, Eli Lilly, Avalere Health, Deerfield, Havas Media, Omnicom Health Group, Real Chemistry, and Ogilvy Health. “I think co-creation is the best way to build something like this and get through the ambiguous and difficult challenges to get to the answer,” said Ryan Mason, head of strategy. Board member of Abarere Health.
“Doceree does a great job in this regard, not just listening to the customer, but actually sitting down and working with the customer, having the courage to do it, hearing the answer, and then doing something about it,” he said.
Doceree’s Daily Command platform runs on the company’s Clinical Intent Signals, a point-of-care prescribing decision data layer. Daily Command is also being launched with an open marketplace architecture, directly connecting third-party data, AI tools, agency platforms, and measurement vendors. Doceree said the market is API-first and partner-neutral.
“Category-defining software companies in the enterprise are all built on the same insight: they own the surface on which the work actually happens, and in pharmaceutical marketing, such a surface has never existed,” said Bill Beltre, chief media officer at Deerfield. “Daily Command is the most reliable attempt at building this I’ve seen.”
Avalere and Deerfield Management are two of five organizations beta testing Daily Command in June. Industry-wide rollout of Daily Command is scheduled for July 14th.
Collaborate on Daily Commands in “real time”
Jain kicked off the Health Decode event with what he calls a “maker’s manifesto,” a five-point guide to innovation focused on collaboration, co-creation, and putting patients at the center. Key principles of the manifesto: “We build for the clinical decision moment, not the media impression moment. We measure what changes patients’ lives, not what flatters dashboards.” And, “We build in the open, with the people who will use it.”
“Today, we will co-create. What you see today is how we all came together to address the grievances and opportunities you highlighted,” Jain told a room of 75 senior leaders. “We want you to give us your feedback. We want you to see how we can make it better.”
Pharmaceutical brand and agency leaders then joined forces to stress test the new AI platform and discuss real-world design decisions in three co-creation sessions. During the co-creation sprint, the three groups evaluated the platform with a focus on brand health and competitive intelligence, campaign planning and activation, and measurement and performance analysis.
During live build updates at the Health Decode event, each group shared feedback on what features they wanted and what wasn’t working to further improve the platform. They raised issues around data privacy and security, user interface, cost, transparency of data sources, and ease of use.
Executives said Doceree’s engineering team had 100 people on hand to incorporate the group’s feedback and make changes to the platform in real time. By the end of the event, Doceree’s engineering team had made major changes to the platform, including making it more mobile-friendly and adding the ability to download in an editable format. The team also added the ability for pharma brand teams to receive morning briefings via email and set alerts using chat.
“At Avarere Health, we have spent years watching brand teams attempt to make sophisticated, high-stakes commercial decisions across a dozen disconnected systems. The costs are significant in terms of speed, clarity, and quality of the decisions themselves,” said Amar Urhekar, CEO of Avarere Health. “Daily Command is the first AI platform I’ve seen that takes brand teams’ workflow problems seriously and rebuilds them from the ground up. This partnership will have a truly meaningful impact on our mission to enable every patient.”
