As digital advertising continues to evolve, connected TV (CTV) and over-the-top (OTT) platforms remain essential to reaching viewers in a more targeted and engaging way.
The world of pharmaceutical marketing is no exception. In today’s industry, professionals are tasked with managing the use of digital media alongside traditional media channels and creating a consistent marketing strategy.
How can we make this work? We joined MiQ’s Sam Batchelor live on Digital Pharma East to explore the key insights and innovative approaches driving success in this space.
“It’s all about cohesion,” explains the company’s senior product manager, stressing that an omnichannel approach is essential to reaching the audiences that matter most. By tailoring messaging to different platforms, marketers can ensure they are equally relevant to different audiences and individuals.
Batchelor was also asked about best practices for integrating digital and traditional media channels into pharmaceutical marketing campaigns, and reiterated the importance of starting with the audience.
“Who are we trying to reach? Any form of advertising always starts with that question,” he asserts.
Compliance is another key focus of discussion, along with the importance of measuring the success of CTV and OTT campaigns in driving improved healthcare outcomes. Batchelor shares insights on how to overcome these challenges and highlights some of the industry’s standout success stories.
To learn more, watch the full interview recorded live on Digital Pharma East.
