WASHINGTON — Health savings account sellers see potential for market expansion and are stepping up lobbying efforts to seize the opportunity.
A group of companies and organizations associated with the HSA industry formed a nonprofit organization this year called the Great American Health Alliance (GAHA). This is a play on Make America Healthy Again (MAHA). As a 501(c)(4), GAHA can engage in unlimited lobbying, support political candidates, and avoid disclosing its funding sources.
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GAHA’s members include HealthEquity, one of the largest administrators of HSAs, and the American Bankers Association, which represents financial institutions that hold approximately 90% of HSAs. GAHA is run by the brothers Keith Nahigian, the group’s chairman and former Republican presidential campaign veteran, and Ken Nahigian, who led President Trump’s 2017 transition and served as a liaison to senators during the confirmation process for Health Secretary Robert F. Kennedy Jr.
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