Carrot, a global fertility and family care platform, has launched an artificial intelligence-powered platform that provides members with personalized, context-based care decisions.
The tool, called Carrot Intelligence, is built on the company’s dataset, which the company says is “the largest unique clinical dataset in its field,” spanning 195 countries. Carrot CEO and founder Tammy Sun told Fierce Healthcare in an exclusive interview that the company has “meticulously and diligently” collected vast amounts of data since its launch nearly a decade ago.
Sun said the platform has been in development for several years and is focused on “connecting the dots” for clinical teams, members and customers alike. Carrot has more than 1,200 customers ranging from small businesses to Fortune 10 companies, as well as payment processors such as Cigna and Blue Cross Blue Shield Global Solutions.
“Context of care is really important because if you don’t understand the context, you can’t actually best help the person achieve the best outcomes,” Sun says. “And that’s what Carrot Intelligence does.”
Carrot Intelligence aims to shape how guidance is provided by the platform’s clinical care teams, including early in vitro fertilization (IVF) interventions. The platform powers several of the company’s recent AI-powered initiatives, including the Metabolic Health Program, Sprints, and the Global Price Monitoring System.
The platform, which includes guidance frameworks and insights surfaced by AI, was defined by the company’s clinical teams to “ensure our systems get smarter every time we serve every member,” the announcement said.
Carrot plans to expand the platform’s capabilities to include treatment pathway optimization, care navigation, predictive analytics, and more.
Sun said that for the past decade there has been a “nearly one-cycle, fix-it-all” approach to fertility and family care, but that AI is changing this approach by moving the industry into an era of “hyper-personalized healthcare.”
“The opportunity[for AI]is to ensure that everyone receives the care that is best for them, especially for themselves,” Sun said. “Not people who like them, live in the same zip code, or are generally the same age, but specifically for you.”
